Why we built this

Have you been to a finance website lately? It's like walking into a spreadsheet that threw up on itself. Thousands of ETFs, hundreds of columns. Fourteen different ways to sort by something you don't care about.

And you know what? 99% of people invest in the same handful of funds. VOO. QQQ. VTI. Maybe an international one if they're feeling adventurous. The rest? Noise. Pure, unfiltered, soul-crushing noise.

So you buy three ETFs thinking you're diversified, and guess what? You own Nvidia four times. Congratulations. You're not diversified, you're just paying three expense ratios for the privilege of owning the same ten stocks in a trench coat.

We built FundBlender because we were tired of squinting at walls of numbers trying to figure out what we actually owned. Plus, we don't want to think so hard.. we wanted something to help explain to our daughters how to make investment decisions.

Has it helped us? Yeah, it did. We spotted a few ETFs early, rode them to returns that eclipsed the average. Was some of that luck? Of course it was luck. Anyone who tells you they beat the market consistently is either lying or selling you a course. But this helped us know where to look. And that gets you close.. but you still need to make the decision.

So here it is. A tool that cuts through the noise, shows you what you really own, and maybe, just maybe, helps you make one less dumb decision with your money.

We hope it helps.